UK Financial Institution
Helping a financial institution scale its online service, delivering £100 million in inflows in 4 months.
Scaled an online investment service to deliver £100M in inflows in 4 months, with a 40% conversion lift.
Where they started.
A major UK financial institution had launched an ambitious online service, offering an innovative investment product to compete with the high-growth startups disrupting its market.
7 months in, the team was stuck: high burn rate, low conversion and no clarity on next steps.
We were engaged by the COO and his team to turn the online sales performance around.
The work.
- 01
Cut. We cut the team from 25 to 6 to speed up delivery and bring the burn rate down.
- 02
Refocus. We shifted the team's focus from internal production and alignment to customers: direct interviews and what they actually need.
- 03
Experiment. Within 3 months we launched 50+ growth experiments and captured dozens of customer insights that reshaped the strategy.
- 04
Scale. We scaled the 5 experiments with the highest returns, concentrating spend where every pound worked hardest.
What it produced.
- 01
Conversion jumped 40%, delivering an additional £100 million in inflows in 4 months.
- 02
The client rolled the new way of working out to other teams: lean, customer-obsessed, rapid iteration focused on results.